The Balanced PR-Evaluation System
The "Balanced PR-Evaluation System" is a creation of Dr.
Nanette Besson, who
designed and tested it in her dissertation. The PR score system gives a
clear, condensed representation and assessment of quality and quantity
of a PR-program. The investment, which has been made for the planning
and implementation of the PR-program is related to the effect of the
measure. The overall judgement gives a relative valuation: How good was
the program in relation to the effort?
The "Balanced PR-Evaluation System" by Nanette Besson: